Best Product of the Year was first organized in the Netherlands in 2014 and has expanded ever since. This year, the election will be organized in six European countries. Not only it will be organized in The Netherlands, but also in Belgium, Germany, Austria, Spain and France.
The concept is originally based on the desire of consumers to share their opinion about their favourite products. The purpose of the election is to generate positive attention for producers and retailers. Products will be evaluated on the criteria price-quality rate, repeat purchases, product presentation, user-friendliness and recommendation. When a product receives sufficient reviews and the highest scores on the elements that are the most important to consumers, it will be crowned with the title ‘Best Product of the Year’.