The election Best Product of the Year was first organized in the Netherlands in 2014, and has expanded ever since. This Year the election Best Product of the organized in five European countries. Besides in The Netherlands, the election is now also organized in Belgium, Germany, Suisse and France.
The concept originated from the desire of consumers to share their opinion on their favourite products. The purpose of the election is generating positive media attention for retailers. Producers will be evaluated on criteria related to value for money, product presentation, user satisfaction, repurchase and recommendation. Winners will be crowned because they receive the highest scores on the elements which are most important according to consumers.